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This tip is really about evaluating where you stand now.Nike Womens Lupinek Flyknit Sneaker Trainer Boot 86215 001 Black Size 7.5,.

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While it’s important to understand what challenges you face now, that’s only half of the equation.Nike Women's Free Rn Motion FK 2018 942841-401 Diffused bluee Vast Grey,.

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  • Nike Free 5.0 642199 100 UK Size 3.5,The last major trend is machine learning. It’s a significant opportunity: in email, machine learning technologies can provide advanced product recommendations, automate and optimize email testing, and deliver predictive content. These innovations promise to make email marketers’ lives easier while increasing the performance of their messages.
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More often than not, determining the right strategy boils down to data. As described above, data integration is an ongoing issue.NIKE WOMENS AIR HUARACHE RUN ULTRA PREMIUM BLACK WHITE blueE TINT 859511 004 SZ 7,.

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  • Preference data
  • Behavioral data
  • Open-time data
  • Live business context data

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If you look at sports as an example, it’s pretty obvious. No one gets to be a professional overnight. World-class athletes practice for years before they become stars.

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Unfortunately, there is no such thing. The best programs grow incrementally, by piecing the puzzle together over time.Nike Rift (GS) Women's Trainers Size UK 5.5 EU 38.5 322359 014,.

One way marketers can incrementally improve is to use Adaptive Testing.Nike Rosherun Roshe Hyper Cobald Pink Sportschuhe Running Sneaker US_8 Eur 39,.Nike WMNS Air Zoom Vomero 11 Running Platinum Grey Style 818100 002 Size 8,.

Another example is to build a comprehensive testing strategy covering many types of email content. Cineplex is an example of an organization that has done exactly that. This company was interested in capitalizing on the trend of personalization at scale.Nike iD air max trainers new size 5,.

cineplex

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In email marketing today, the concept of execution really boils down to two factors:

  • Finding the time to do the things you need/want to do and making sure there are enough resources to get them done.
  • Making sure that the things you actually do generate the results you need.

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This was a guest post by our friends at Liveclicker.

Justin Foster

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Co-founder & VP Market Development

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