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This tip is really about evaluating where you stand now.New Women's Adidas UltraBoost Mystery Red,.

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  • Nike Air Force 1 Hi Premium Porpoise Porpoise Powder bluee 654440-401 SZ 7.5,Let’s face it: it is getting more difficult to deliver email to the inbox today. Mailbox providers like Gmail are becoming more sophisticated by the day. If these providers see that recipients aren’t engaging with your email, it is much more likely to get filtered in the future.
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While it’s important to understand what challenges you face now, that’s only half of the equation.New Balance Womens Wtntrla1 Grey Pink Hiking shoes Size 7.5 (210958),.

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  • New Nike Flyknit Max Sneaker (Size 7.5),Personalization always ranks extremely high (usually #1 or #2) on the list of most effective marketing tactics. Nike 6.0 Air Morgan Mid 318886-302 Us shoes Size (Women's) 7.5,NEW EILEEN FISHER fits sz 5 Narrow Ankle Boots IMAN Block Heel Black Suede , 235,Nike Air ACG Women Brown Hiking Boot 8.5M Pre Owned JJ,NEW WOMEN WM ADIDAS ORIGINAL NMD_CS2 PK W PRIME KNIT RUNNING BY9312 SIZE 7.5,. New technologies are now making it possible to activate data at scale so all of your subscribers receive personalized messages. Marketers can even use personalization when the don’t know anything about the recipient other than his/her email address. Our client, New Womens Reebok INSTAPUMP FURY Cut Out BEIGE gold CM9817 US 5.5 - 11.0 TAKSE,New Women’s Nike Air Max 95 PRM Size 7 807443 016 White Black Wolf Grey,NEW Women's Nike Air Max Thea shoes Size 5 color Light Silver,.
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  • New TOPSHOP 'kaiser' black leather chelsea boots uk 7 eu 40 us 9.5,The last major trend is machine learning. It’s a significant opportunity: in email, machine learning technologies can provide advanced product recommendations, automate and optimize email testing, and deliver predictive content. These innovations promise to make email marketers’ lives easier while increasing the performance of their messages.
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More often than not, determining the right strategy boils down to data. As described above, data integration is an ongoing issue.NEW Clarks X Shiliin Ali Ladies Tan Combi Leather Ankle Boots UK 5 D,.

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  • Preference data
  • Behavioral data
  • Open-time data
  • Live business context data

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If you look at sports as an example, it’s pretty obvious. No one gets to be a professional overnight. World-class athletes practice for years before they become stars.

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Unfortunately, there is no such thing. The best programs grow incrementally, by piecing the puzzle together over time.NIKE AIR HUARACHE RUN.SIZE UK-4.5_5.5,.

One way marketers can incrementally improve is to use Adaptive Testing.New Balance Women's Wx715v3 Fitness shoes Silver (Silver Silver) 7 UK,.New Womens Columbia Minx Mid II Omni-Heat Wool Waterproof Winter Snow Boots,.

Another example is to build a comprehensive testing strategy covering many types of email content. Cineplex is an example of an organization that has done exactly that. This company was interested in capitalizing on the trend of personalization at scale.New WOMENS Sole BLACK HYDRO SUEDE BOOTS HIGH HEELS,.


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In email marketing today, the concept of execution really boils down to two factors:

  • Finding the time to do the things you need/want to do and making sure there are enough resources to get them done.
  • Making sure that the things you actually do generate the results you need.

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Collectively, we all have to figure out how to improve our processes.New Womens Columbia Minx Mid Insulated Omni-Grip Waterproof Winter Snow Boots,.

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This was a guest post by our friends at Liveclicker.

Justin Foster

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Co-founder & VP Market Development