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- Preference data
- Behavioral data
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- Live business context data
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If you look at sports as an example, it’s pretty obvious. No one gets to be a professional overnight. World-class athletes practice for years before they become stars.
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In email marketing today, the concept of execution really boils down to two factors:
- Finding the time to do the things you need/want to do and making sure there are enough resources to get them done.
- Making sure that the things you actually do generate the results you need.
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