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  • Bebe CLAUDINE COGNAC PLATFORM SIZE 8,The last major trend is machine learning. It’s a significant opportunity: in email, machine learning technologies can provide advanced product recommendations, automate and optimize email testing, and deliver predictive content. These innovations promise to make email marketers’ lives easier while increasing the performance of their messages.
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If you look at sports as an example, it’s pretty obvious. No one gets to be a professional overnight. World-class athletes practice for years before they become stars.

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In email marketing today, the concept of execution really boils down to two factors:

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  • Making sure that the things you actually do generate the results you need.

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This was a guest post by our friends at Liveclicker.

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