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- OLD GRINGO TATUM BRASS TURQUOISE 7us 599,The last major trend is machine learning. It’s a significant opportunity: in email, machine learning technologies can provide advanced product recommendations, automate and optimize email testing, and deliver predictive content. These innovations promise to make email marketers’ lives easier while increasing the performance of their messages.
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- Preference data
- Behavioral data
- Open-time data
- Live business context data
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If you look at sports as an example, it’s pretty obvious. No one gets to be a professional overnight. World-class athletes practice for years before they become stars.
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Another example is to build a comprehensive testing strategy covering many types of email content. Cineplex is an example of an organization that has done exactly that. This company was interested in capitalizing on the trend of personalization at scale.La Redoute Collections Womens Chunky Espadrille Sole Brogues,.
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In email marketing today, the concept of execution really boils down to two factors:
- Finding the time to do the things you need/want to do and making sure there are enough resources to get them done.
- Making sure that the things you actually do generate the results you need.
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This was a guest post by our friends at Liveclicker.