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  • UN ASHBURN LADIES CLARKS UNSTRUCTURED PULL ON FLAT CASUAL WIDE FIT ANKLE BOOTS,Let’s face it: it is getting more difficult to deliver email to the inbox today. Mailbox providers like Gmail are becoming more sophisticated by the day. If these providers see that recipients aren’t engaging with your email, it is much more likely to get filtered in the future.
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  • Ravel Womens EU Size 39 Black Leather Ankle Boots,The last major trend is machine learning. It’s a significant opportunity: in email, machine learning technologies can provide advanced product recommendations, automate and optimize email testing, and deliver predictive content. These innovations promise to make email marketers’ lives easier while increasing the performance of their messages.
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  • Preference data
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  • Open-time data
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If you look at sports as an example, it’s pretty obvious. No one gets to be a professional overnight. World-class athletes practice for years before they become stars.

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Another example is to build a comprehensive testing strategy covering many types of email content. Cineplex is an example of an organization that has done exactly that. This company was interested in capitalizing on the trend of personalization at scale.GEOX SOFIA BLACK LEATHER SOFT KNEE HIGH BOOTS NEW WITH BOX SIZE 40 UK 6,5,.

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In email marketing today, the concept of execution really boils down to two factors:

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  • Making sure that the things you actually do generate the results you need.

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This was a guest post by our friends at Liveclicker.

Justin Foster

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