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  • L 696-11 OLD GRINGO BONNIE PIPIN BONE TURQUOISE LEATHER BOOTS,Personalization always ranks extremely high (usually #1 or #2) on the list of most effective marketing tactics. NEW ASH Virgin buckle Stone Leather Women's Fashion High Top Sneaker shoes Kicks,Les Trois Garcons 61350 Multi-color Tapestry Leather Zip Ankle Boot 37 US 7,Merrell Dassie Fold Moc SIZE 6.5 Womens COLOR Bracken WITH DEFECT MARK,Authentic Prada Nude & Brown Flat shoes Bow Size 39 US 9 Beige Cream Women Style,. New technologies are now making it possible to activate data at scale so all of your subscribers receive personalized messages. Marketers can even use personalization when the don’t know anything about the recipient other than his/her email address. Our client, New Cole Haan 'Kenmare' Harvest Brown Leather Boot Size 7 B MRSP 400 T5,Kendall + Kylie Rae 3 Platform Sneaker, gold Satin, Womens Size 9 M,L1300-18 OLD GRINGO SUGAR SKULL KLAK BLACK SILVER EMBROIDERY 13 LEATHER BOOTS,.
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  • Preference data
  • Behavioral data
  • Open-time data
  • Live business context data

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If you look at sports as an example, it’s pretty obvious. No one gets to be a professional overnight. World-class athletes practice for years before they become stars.

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Another example is to build a comprehensive testing strategy covering many types of email content. Cineplex is an example of an organization that has done exactly that. This company was interested in capitalizing on the trend of personalization at scale.NEW FREE PEOPLE Sz 39 THE LAST OUTLAW ZEBRA CALF HAIR SUEDE ANKLE BOOT COGNAC,.

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In email marketing today, the concept of execution really boils down to two factors:

  • Finding the time to do the things you need/want to do and making sure there are enough resources to get them done.
  • Making sure that the things you actually do generate the results you need.

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This was a guest post by our friends at Liveclicker.

Justin Foster

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