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  • The North Face Women's Wreck GTX shoes (Outdoor) - Beige Yellow - USW 9.5 EU 40.5,Let’s face it: it is getting more difficult to deliver email to the inbox today. Mailbox providers like Gmail are becoming more sophisticated by the day. If these providers see that recipients aren’t engaging with your email, it is much more likely to get filtered in the future.
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While it’s important to understand what challenges you face now, that’s only half of the equation.Skechers Women's Go Walk Revolution Ultra-Jolt Sneaker,.

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  • TOPSHOP BLACK SUEDE OVER THE KNEE HIGH HEEL PULL ON BOOTS UK 5 EU 38 (1539),Personalization always ranks extremely high (usually #1 or #2) on the list of most effective marketing tactics. Superga Women's 2750 Velgardenw Sneaker, Mustard, Size 6.0 US 4 UK,Stivali women Tacco 10 Plateau 1 black Pleaser CRYPTO-106,TEVA WOMEN'S TONALEA BOOTS CAJUN SIZE 5 NNB 130 LIST,Superga Women's 2287-LEANAPPAW Leather Lace Up Trainer White,. New technologies are now making it possible to activate data at scale so all of your subscribers receive personalized messages. Marketers can even use personalization when the don’t know anything about the recipient other than his/her email address. Our client, Skechers Womens Gratis Shake it Off Low Top Slip On Walking shoes,Steve Madden Women's Bam Hiking Boot, Cognac Leather, Size 8.5 6jSj,Skechers Womens Go walk lite Low Top Lace Up Fashion, Charcoal, Size 7.0 cydt,.
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  • Superdry Tempter Boot Womens Leather Boots Brown UK Size 5,The last major trend is machine learning. It’s a significant opportunity: in email, machine learning technologies can provide advanced product recommendations, automate and optimize email testing, and deliver predictive content. These innovations promise to make email marketers’ lives easier while increasing the performance of their messages.
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More often than not, determining the right strategy boils down to data. As described above, data integration is an ongoing issue.Superga Women's 2750 Army Chromw Sneaker - Choose SZ color,.

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  • Preference data
  • Behavioral data
  • Open-time data
  • Live business context data

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If you look at sports as an example, it’s pretty obvious. No one gets to be a professional overnight. World-class athletes practice for years before they become stars.

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Unfortunately, there is no such thing. The best programs grow incrementally, by piecing the puzzle together over time.SKECHERS Uplift Street LA Wild Thang Fur Zebra Platform shoes Sneakers Womens 6,.

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Another example is to build a comprehensive testing strategy covering many types of email content. Cineplex is an example of an organization that has done exactly that. This company was interested in capitalizing on the trend of personalization at scale.SKECHERS Womens Memory Foam Cushioned Trainers Walking Gym Running shoes Sports,.

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In email marketing today, the concept of execution really boils down to two factors:

  • Finding the time to do the things you need/want to do and making sure there are enough resources to get them done.
  • Making sure that the things you actually do generate the results you need.

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This was a guest post by our friends at Liveclicker.

Justin Foster

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Co-founder & VP Market Development

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