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  • Sam Edelman Frauen Stiefel Weiss Groesse 7.5 US 38.5 EU,Personalization always ranks extremely high (usually #1 or #2) on the list of most effective marketing tactics. REEBOK WOMENS SHOES SZ 8 INSTAPUMP FURY CELEBRATE PINK AQ9242,shoes PANTONE Woman green ACIDO KILIMANJARO87,Size 6 Wore Maybe 5 Times,Ryka Frauen Sportschuhe blue Groesse 9.5 US 41 EU,. New technologies are now making it possible to activate data at scale so all of your subscribers receive personalized messages. Marketers can even use personalization when the don’t know anything about the recipient other than his/her email address. Our client, Roxy Women’s Alps Slouch Boots Grey (Charcoal Chr) 4 UK,S-979394 New Giuseppe Zanotti London TR men Hi-Top Sneakers shoes US 10 40,Rockport Womens Veronica Almond Ankle Boots Size 7.5 (C,D,W),.
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  • Rockport Womens Truwalk Zero II Wingtip Mesh shoes- Pick SZ color.,The last major trend is machine learning. It’s a significant opportunity: in email, machine learning technologies can provide advanced product recommendations, automate and optimize email testing, and deliver predictive content. These innovations promise to make email marketers’ lives easier while increasing the performance of their messages.
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  • Preference data
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  • Live business context data

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If you look at sports as an example, it’s pretty obvious. No one gets to be a professional overnight. World-class athletes practice for years before they become stars.

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Another example is to build a comprehensive testing strategy covering many types of email content. Cineplex is an example of an organization that has done exactly that. This company was interested in capitalizing on the trend of personalization at scale.Roberto Cavalli Women Red Floral Embellished High Top Sneakers Sz40 US10RTL 795,.


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In email marketing today, the concept of execution really boils down to two factors:

  • Finding the time to do the things you need/want to do and making sure there are enough resources to get them done.
  • Making sure that the things you actually do generate the results you need.

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This was a guest post by our friends at Liveclicker.

Justin Foster

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