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  • PRADA SPORT shoes 268435 Black 36,Let’s face it: it is getting more difficult to deliver email to the inbox today. Mailbox providers like Gmail are becoming more sophisticated by the day. If these providers see that recipients aren’t engaging with your email, it is much more likely to get filtered in the future.
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While it’s important to understand what challenges you face now, that’s only half of the equation.Puma Driver Wn's Black-Pink Glow Sportstyle Breathable Running shoes 189062 04,.

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  • Orthofeet Women's Plantar Diabetic Athletic shoes Coral Sneakers US 7.5 M,Personalization always ranks extremely high (usually #1 or #2) on the list of most effective marketing tactics. Puma Brązowe Tsugi Blaze Wn 002,PUMA 36307306 Womens Basket Heart Patent Wn- Choose SZ color.,Rag & Bone Standard Issue Black Leather Sneakers,Oboz Women's Luna Mineral bluee Hiking shoes UK 6 EU 39.5 2195,. New technologies are now making it possible to activate data at scale so all of your subscribers receive personalized messages. Marketers can even use personalization when the don’t know anything about the recipient other than his/her email address. Our client, PUMA Match Lo Womens UK 5 EU 38 Marshmallow White Leather Sneakers Trainers NEW,Qupid Women's Mariko-06 Fashion Boot - Choose SZ color,Official new Nike Air Vapormax 2018 Flyknit Pure Platinum Women's Trainers In Bo,.
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  • Paul & Joe Sister Anthropologie Black Suede Western Ankle Boots, Sz 37.5,The last major trend is machine learning. It’s a significant opportunity: in email, machine learning technologies can provide advanced product recommendations, automate and optimize email testing, and deliver predictive content. These innovations promise to make email marketers’ lives easier while increasing the performance of their messages.
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More often than not, determining the right strategy boils down to data. As described above, data integration is an ongoing issue.Onitsuka Tiger Shaw Runner Trainers new in box Grey UK Size 6,7,8,9,.

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  • Preference data
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If you look at sports as an example, it’s pretty obvious. No one gets to be a professional overnight. World-class athletes practice for years before they become stars.

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Unfortunately, there is no such thing. The best programs grow incrementally, by piecing the puzzle together over time.Puma Fenty Trainer Hi WMNS x Rihanna,.

One way marketers can incrementally improve is to use Adaptive Testing.Reebok BD4936 Womens Ridgerider 2.0 Trail Runner- Choose SZ color.,.Puma Women Basket Heart 363073-02 US 7.5,.

Another example is to build a comprehensive testing strategy covering many types of email content. Cineplex is an example of an organization that has done exactly that. This company was interested in capitalizing on the trend of personalization at scale.Propet Women's Washable Walker™ Suede Classic Taupe Walking shoes,.


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In email marketing today, the concept of execution really boils down to two factors:

  • Finding the time to do the things you need/want to do and making sure there are enough resources to get them done.
  • Making sure that the things you actually do generate the results you need.

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This was a guest post by our friends at Liveclicker.

Justin Foster

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Co-founder & VP Market Development

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