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This tip is really about evaluating where you stand now.Ara Women's Betty Ballet Flat - Choose SZ color,.

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  • Adidas Tubular Shadow shoes Women's,Let’s face it: it is getting more difficult to deliver email to the inbox today. Mailbox providers like Gmail are becoming more sophisticated by the day. If these providers see that recipients aren’t engaging with your email, it is much more likely to get filtered in the future.
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While it’s important to understand what challenges you face now, that’s only half of the equation.Adidas Men's Crazyflight X Volleyball shoes,.

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  • ASH Nevada leather studded booties,Personalization always ranks extremely high (usually #1 or #2) on the list of most effective marketing tactics. Adidas BB6308 Women Ultra Boost Running shoes white sneakers,ADIDAS CHAUSSURE SUPERSTAR - WHTBLK - 3 1 2 (4059812545724),Adidas Ultra Boost ST Womens Running shoes - Black,Adidas Women's shoes NMD_R1 Primeknit BY8763 Size 7,. New technologies are now making it possible to activate data at scale so all of your subscribers receive personalized messages. Marketers can even use personalization when the don’t know anything about the recipient other than his/her email address. Our client, Adidas Terrex Swift R2 Gtx W Black Black Ash Green Womens Hiking shoes Size 9M,AIR JORDAN 1 RETRO LOW NS NRG AJ6004 010 BLACK SAIL PYTHON WOMEN'S SIZE 8.5 NEW,Adidas Galaxy 4 K Black Solar Red White Kid Preschool shoes Sneakers B75656,.
  • Ara Women's Rickie 34429 Sneaker grey Nubuck Comfort shoes,The last major trend is machine learning. It’s a significant opportunity: in email, machine learning technologies can provide advanced product recommendations, automate and optimize email testing, and deliver predictive content. These innovations promise to make email marketers’ lives easier while increasing the performance of their messages.
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More often than not, determining the right strategy boils down to data. As described above, data integration is an ongoing issue.Ash Brooklyn Studded Skull Leather Wedge Sneakers Black, EUR39,.

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  • Preference data
  • Behavioral data
  • Open-time data
  • Live business context data

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If you look at sports as an example, it’s pretty obvious. No one gets to be a professional overnight. World-class athletes practice for years before they become stars.

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Unfortunately, there is no such thing. The best programs grow incrementally, by piecing the puzzle together over time.ARIAT Brown Leather Cowboy Western Boots Womens Size US 7C Style 14525,.

One way marketers can incrementally improve is to use Adaptive Testing.Adidas ZX Flux, Women's Trainers bluee White 4 UK,.Adidas Women's Ultimamotion Fitness shoes Black 6 UK,.

Another example is to build a comprehensive testing strategy covering many types of email content. Cineplex is an example of an organization that has done exactly that. This company was interested in capitalizing on the trend of personalization at scale.Adidas Originals Superstar 80s Womens Size 9.5 Grey Snakeskin,.

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In email marketing today, the concept of execution really boils down to two factors:

  • Finding the time to do the things you need/want to do and making sure there are enough resources to get them done.
  • Making sure that the things you actually do generate the results you need.

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This was a guest post by our friends at Liveclicker.

Justin Foster

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Co-founder & VP Market Development

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